All work
Client
Odd Folk Toys
Year
2026
Illustration
Role
Character design, illustration
Time
6 weeks
the rough came first. drag the pencil.
The brief
Odd Folk sells wooden toys that last for decades. Their shelves were full of good things that all looked the same, so they asked for one mascot to tie the shop together.
What I did
One mascot felt lonely, so I cut 42. Every creature started as a pencil rough, then became coloured paper, glue and a lot of patience. Each one got a name, a job in the shop and a shelf card that tells its story.
What happened
Kids now ask for creatures by name. The shop reprinted the shelf cards twice in the first season, and the paper originals hang in the window.
On the back: 42 characters · Packaging art · Shelf cards For Odd Folk Toys · 2026.
On the back: 6 weeks For Odd Folk Toys · 2026.
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